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About Our Company

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Content Marketing

Content Marketing includes two aspects one is creating relevant content and the other is sharing that content to get customers. Content marketing is very important in spreading the word about one’s business as a consumer gets acknowledged about a product/service only after he reads about it. Hence writing proper and uniform content is important to attract and retain the users.

Content marketing is often confused with copywriting but in actual both are very different. In copywriting attractive headlines/taglines, persuasive landing pages, and conversion-driven emails are used to attract users to a website but content marketing goes way ahead by sharing and distributing relevant content through blogs, articles, social media sites, video channels, images, infographics, white-papers, news, e-books, faq’s, etc. But when both are used together then the results are great.

Content marketing is a great marketing tool for business owners and advertisers having a limited budget. Though it doesn’t substitute fully for advertising, it decreases the need to buy media space on third-party sites.

The importance of Content Marketing can’t be ignored as:

1. Consumer wants to gather relevant information about a product/service before buying it.

2. Posting of content on social media generates powerful word of mouth.

3. Good content is ranked well by Google in search results and through that content, your business can be found easily by people.

4. Content is very helpful in attracting potential customers and building his trust in the product/service.

When business partners with us for marketing a product, we use all the marketing strategies and guide our clients for writing and distributing relevant content which will leave a lasting impression on the readers’ minds.

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Social Media

In the past social media networks were considered only as a platform for making new connections or catching up with old friends but today they not only help people to engage socially but have emerged as one of the most important and crucial methods of marketing.

Through social networks, businesses are able to set direct connections with their customers. The companies are able to interact and build relationships with people (customers, employees, media, bloggers). Social media interactions are effective as they help to establish a personal connection between seller and buyer as compared to old marketing/advertising methods.

The Internet’s ability to reach billions across the globe has given the digital word of mouth a powerful voice and far reach.

On social networking sites, people are able to share their opinions. The comment and review sections allow people to make comments or leave their reviews about a product being promoted, this in turn keeps the product in circulation and more and more people come to know about it.

Before marketing a product/service on social media following things should be taken into consideration:

1. On which social media network you should market your product for e.g. if the product is designer clothes than Facebook is a very good medium, if it’s related to any music launch then twitter is number one, and if the product is more intellectual than Linkedin is best.

2. Budget: Different social media networks allow to make free company profiles or pages but to further promote that page or add followers they offer different plans where you can buy advertisement space, pay per click, get followers, etc.

3. Target audience: Before putting your money on the stake you must identify the potential customers who can be interested in buying the product so that you can funnel your money in promoting the product among the people who actually need/want it.

4. Establishing the brand: With help of the right content and strategic promotions you can create a brand name for your company.

5. Analysing Performance: After marketing your product for some time a thorough analyses and research can help to boost the performance by mani-fold.

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Marketing campaigns

Marketing campaigns are organized to create awareness about a product via different channels like television, radio, social media, newspapers, flyers, etc. For successful campaign companies not only put their efforts in advertising but they also give demonstrations, interact with users, and spread word of mouth. Marketing campaigns are very important in creating and maintaining brands. Big companies launch these campaigns frequently to increase sales and perpetuate their brand.

Marketing Campaigns are planned for different purposes like:

1. Creating and Managing brand
2. Launching a product
3. Increasing sales
4. Diminishing the effect of negative news

The sole purpose of a marketing campaign is to attract new customers while maintaining old ones. Though the budget is a very important factor for a marketing campaign but for a successful campaign a well-thought idea and proper research of the market is way more important. Companies with limited budgets often use email marketing with offers of special sales, landing pages, postcards, blogs, etc for their campaigns. Bigger companies use the services of marketing companies and pay for advertisements to get a wider audience.

We work closely with our clients to not only establish their name in the market but also maintain their brand. We offer services for small to large scale companies and can design their campaigns within the allocated budget. We are committed to the success of the campaigns and initiate them only after thorough research and developing a good marketing strategy.

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